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Geelong Giving Tree Appeal to share kindness and cheer this festive season

Nothing feels quite as good as the gift of kindness, especially at Christmas.

Just ask the kind-hearted members of Cheer Geelong who are among the local businesses and organisations getting behind this year’s Geelong Giving Tree Appeal.

The appeal, coordinated by Meli in partnership with The Sexual Assault & Family Violence Centre, launched on 11 November as part of the City of Greater Geelong’s spectacular Christmas in Geelong celebrations on the waterfront.

The Appeal runs until 9 December and calls on the Greater Geelong community to share kindness to those who need it most.

Meli CEO Grant Boyd encouraged people to consider making a donation to make a difference to families and individuals who need a helping hand.

“While Christmas is a time for joy and celebration, the rising cost of living is making it particularly tough for many in our community,” Mr Boyd said.

“We know our most vulnerable will again feel the strain this festive season.  By making even a small donation your generosity may help a family be able to afford a special Christmas meal or a special present from the Santa list.

“These seemingly small acts of kindness make for a brighter Christmas for all.”

Helen Bolton, The Sexual Assault & Family Violence Centre CEO said every child deserved to experience the joy of Christmas.

“Through donations to the Geelong Giving Tree Appeal, you can provide a gift that conveys inclusion and belonging.

“We are asking our generous Geelong community to bring kindness to one another this Christmas and donate to the Geelong Giving Tree Appeal.

“Together, we can make a significant impact to someone who has experienced trauma.

“We are truly grateful for the generosity of the community who have helped us support a significant number of people over the past few years and we encourage you again to brighten someone’s Christmas this year by donating to the Appeal.”

Last year the Appeal supported more than 3200 families and individuals across Greater Geelong to enjoy Christmas Day through the distribution of e-gift cards.

The 2023 Geelong Giving Tree Appeal is generously supported by a number of local businesses including Cleanaway, Anthony Costa Foundation, Great Ocean Road Chocolaterie & Ice creamery, City of Greater Geelong, Bisinella, West Carr Harvey, GMHBA, Goodway, Geelong Connected Communities, as well as media partners Times News Group and Bay 93.9.

To make a donation to the Appeal please visit geelonggivingtree.com.au or to donate to families in Colac and South West visit melichristmasappeal.com.au

Cheer Geelong, one of the Giving Tree’s champion fundraisers, encouraging the community to share kindness this Christmas.


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