Geelong Giving Tree Appeal Marketing Toolkit

Welcome to the Geelong Giving Tree Marketing Toolkit.

If you’re on this page – we say thank you for supporting the Geelong Giving Tree Appeal this year. Your commitment to giving back to the community you live and work in, shows kindness in so many ways.

As a partner, fundraiser or supporter of the Geelong Giving Tree Appeal, this toolkit provides you with ready-made marketing assets to use on your website, newsletters and social media channels, so you can share why you’re choosing to support the Appeal, encouraging your customers, staff and stakeholders to do the same.

As you know, every donation makes a difference, so the more we can share kindness, will help us to support families and individuals in the lead-up to Christmas this year.

The content outlined is available for you to download and customise to suit you…or simply use as is.

If you have any questions or require assistance, please reach out to giveback@meli.org.au.

Click on the images below to download to your device

Email signature image

EDM image

Website banner

Poster (A4)

Newsletter image

Social media tiles

Messaging

The key message for the campaign is:

Give kindness this Christmas. Give to the Geelong Giving Tree Appeal to help all families and individuals enjoy the spirit of Christmas.

Voice

On social media, the copy should forge a connection between organisations, partners, communities and individuals.

It should encourage people to donate to the Geelong Giving Tree Appeal where every small donation can make a difference to a family or individual.

Hashtag

For all social media content, the official hashtag is

#givingtreeappeal

Links

When including links to the Geelong Giving Tree Appeal, please include the URL geelonggivingtree.com.au

Social post content 1

(Sponsor/partner name) is proud to be a partner of this year’s Geelong Giving Tree Appeal.

This Christmas, let’s unwrap the true gift of the season — kindness!

Meli, in partnership with The Sexual Assault & Family Violence Centre, is calling on our community to support the Geelong Giving Tree Appeal.

From now until 10 December, you can play a part in bringing joy to those who need it most by donating to the Appeal.

Let’s “Give Kindness this Christmas” and fill our community with love and hope.

Visit geelonggivingtree.com.au and help brighten the festive season for families across our region.

Social post content 2

The team at (insert your company name) is proud to support/partner with the Geelong Giving Tree Appeal.

Christmas can be a difficult time for many in our community and we’re helping Meli and The Sexual Assault & Family Violence Centre this year to help raise funds for our community.

Now in its 23rd year, the Appeal has been able to brighten Christmas-time for thousands of individuals and families across the Geelong region.

Every dollar donated until 10 December can show someone in our community that you care and that they aren’t alone. All money raised will be converted into e-gift cards and distributed to families and individuals across the Geelong region.

If you would like to get involved, donate now at geelonggivingtree.com.au

Social post content 3

At (insert your company name) we want to make sure everyone has the opportunity to have a Merry Christmas.

That’s why we are supporting the Geelong Giving Tree Appeal, an initiative of Meli, in partnership with The Sexual Assault & Family Violence Centre.

All money raised will go towards vouchers so families and individuals can buy gifts and/or enjoy a celebratory meal during the festive season.

Join us in supporting this incredible initiative, because no one in our community deserves to go without at this time of year.

Donate at geelonggivingtree.com.au