Geelong Giving Tree Appeal Marketing Toolkit

This marketing toolkit is designed to provide you with communications materials to engage and encourage participation from your employees and other stakeholders in your community.

As a partner, sponsor or fundraiser of the Geelong Giving Tree Appeal of the Geelong Giving Tree Appeal, this toolkit provides you with ready-made marketing assets to use on your website and social media channels.

The content outlined is available for you to download and customise or use as is.

If you have any questions or require assistance, please reach out to hellomeli@meli.org.au.

Click on the images below to download to your device

Email signature image

EDM image

Website banner

Poster (A4)

Newsletter image

Social media tiles

Messaging

The key message for the campaign is:

Share kindness this Christmas. Give to the Geelong Giving Tree to help all families and individuals enjoy the spirit of Christmas.

Voice

On social media, the copy should forge a connection between organisations, partners, communities and individuals.

It should encourage people to donate to the Geelong Giving Tree Appeal where every small donation can make a difference to a family or individual.

Hashtag

For all social media content, the official hashtag is

#givingtreeappeal

Links

When including links to the Geelong Giving Tree Appeal, please include the URL geelonggivingtree.com.au

Social post content 1

(Sponsor/partner name) is proud to be a partner of this year’s Geelong Giving Tree Appeal.

Nothing feels quite so good as the gift of kindness, especially at Christmas.

Meli, in partnership with The Sexual Assault & Family Violence Centre are launching the 22nd Geelong Giving Tree Appeal on Saturday 11 November – running until 9 December.

Donate or fundraise and help share kindness this year. Your donation can show someone in our community that you care. And nothing feels quite as good as the gift of kindness.

Social post content 2

The team at (insert your company name) is proud to support/partner with the Geelong Giving Tree Appeal.

Christmas can be a difficult time for many in our community and we’re helping Meli and The Sexual Assault & Family Violence Centre this year to help raise funds for our community.

Now in its 22nd year, the Appeal has been able to brighten Christmas-time for thousands of individuals and families across the Geelong region.

Every dollar donated until 9 December can show someone in our community that you care and that they aren’t alone.

If you would like to get involved, donate now at geelonggivingtree.com.au

Social post content 3

At (insert your company name) we want to make sure everyone has the opportunity to have a Merry Christmas.

That’s why we are supporting the Geelong Giving Tree Appeal, an initiative of Meli, in partnership with The Sexual Assault & Family Violence Centre.

All money raised will go towards vouchers so families and individuals can buy gifts and/or enjoy a celebratory meal during the festive season.

Join us in supporting this incredible initiative, because no one in our community deserves to go without at this time of year.

Donate at geelonggivingtree.com.au