BCYF & Bethany have merged! Our two like-minded not-for-profit organisations are now Meli. Learn more

Geelong Giving Tree Appeal

The 2023 Geelong Giving Tree Appeal has now closed

Thank you to everyone who generously donated to the Geelong Giving Tree Appeal. We’re overjoyed to see such incredible support from our community. Together, we raised more than $125,000, which means we’ll be able provide gift cards to more than 2,400 children, families and individuals who need extra support at this time of year.

Your generosity has given joy to so many families and people in our community this Christmas.  We thank you for sharing kindness this year.

A special thank you to some of our amazing fundraisers, as well as our partners this year Cleanaway, City of Greater Geelong, Great Ocean Road Chocolaterie & Ice Creamery, Anthony Costa Foundation, Benefit Geelong, Bisinella, Geelong Connected Communities, GMHBA, Goodway, Nightingale Home Care, West Carr & Harvey, bay 93.9 and Times News Group.  We couldn’t have done this without you!

Whilst our Christmas Appeal has closed, you can still donate and support your local community – all monies donated will go directly back to families and individuals currently receiving support by Meli.

Donate here to support your local community

The Geelong Giving Tree Appeal Initiative

Established in 2000 to provide much needed support for hundreds of local families and individuals at Christmas time, when many people are experiencing their greatest hardships.  In 2020, due to the pandemic, the toy appeal turned into a fundraising appeal, with funds raised converted to eGift Cards for families.  Due to feedback from our community, the Geelong Giving Tree has remained a fundraiser ever since.

In 2023, with the cost-of-living crisis and increase in housing/rent costs, more people have contacted Meli seeking help. We are now seeing new families who have never had to seek help, contact us.

Meli, in partnership with The Sexual Assault & Family Violence Centre (SAFV Centre), run the Appeal to help alleviate some of the hardships these families and individuals experience. All funds raised through the Geelong Giving Tree Appeal are converted into e-gift cards and distributed to families and individuals in need. 

The Geelong Giving Tree Appeal provides much needed relief, joy and happiness to the many families and individuals at Christmas time. 

Over the past four years, with the support of some valuable partners, the Geelong community has:

Raised more than $384,000

With the support of some valuable partners, combined with the generosity of our community, we have raised more than $384,000 across the past four years.

Helped support more than 5,500 people

We converted these donated funds to provide more than 5,500 children and families across Greater Geelong with a little bit of joy at Xmas time – changing Christmas Day for them.

There is no doubt that in Geelong, we care for our community


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