Meli Giving Tree Appeal Marketing Toolkit
If you’re on this page – we say thank you for supporting the Meli Giving Tree Appeal this year. Your commitment to giving back to the community you live and work in, shows kindness in so many ways.
As a partner, fundraiser or supporter of the Meli Giving Tree Appeal, this toolkit provides you with ready-made marketing assets to use on your website, newsletters and social media channels, so you can share why you’re choosing to support the Appeal, encouraging your customers, staff and stakeholders to do the same.
Every donation makes a difference, so the more we can share the kindness, the more we can help support families and individuals in the lead-up to Christmas this year.
The content below is available for you to download and use as is.
If you have any questions or require assistance, please reach out to donations@meli.org.au.
Click on the images below to download to your device
Email signature image
EDM image
Website banner
A4 Poster
A4 Poster
Newsletter image
Social media tiles
Social media tiles
Social media tiles
Social media stories
Social media stories
Social media stories
The wording below has been provided for you to use as is, or to customise for your own socials.
Messaging
The key message for the campaign is:
Share the Kindness
This festive season, be part of something truly special. The Meli Giving Tree Appeal turns generosity into joy for those facing challenges in our community.
Your donation offers dignity, choice, and a moment of happiness to individuals and families who need it most. Whether it’s a present under the tree, a warm meal on the table, or a petrol voucher to visit loved ones, your support brings comfort and connection where it’s needed most.
Voice
On social media, the copy should forge a connection between organisations, partners, communities and individuals.
It should encourage people to donate to the Meli Giving Tree Appeal where every small donation can make a difference to a family or individual.
Hashtag
For all social media content, the official hashtag is
#meligivingtree
Links
When including links to the Meli Giving Tree Appeal, please include the URL meligivingtree.org.au
Social post content 1
(Sponsor/partner name) is proud to be a partner of this year’s Meli Giving Tree Appeal.
This festive season, be part of something truly special. The Meli Giving Tree Appeal turns generosity into joy for those facing challenges in our community.
Your donation offers dignity, choice, and a moment of happiness to individuals and families who need it most. Whether it’s a present under the tree, a warm meal on the table, or a petrol voucher to visit loved ones, your support brings comfort and connection where it’s needed most.
Meli, in partnership with The Sexual Assault & Family Violence Centre, is calling on our community to support the Meli Giving Tree Appeal.
From now until 9 December, share the kindness. Donate today at meligivingtree.org.au
Social post content 2
The team at (insert your company name) is proud to support/partner with the Meli Giving Tree Appeal.
We’re calling on businesses, teams, workplaces, and community groups to rally behind this year’s Meli Giving Tree Appeal. Together, we can bring hope, dignity, and joy to some of the most vulnerable members of our community.
Your fundraising efforts will be transformed into gift cards—offering families and individuals the power of choice during a time that can be especially challenging. Whether it’s a gift under the tree, a warm meal, or petrol to visit loved ones, your support helps create moments of comfort and connection.
Share the kindness. Register your team today at meligivingtree.org.au
Social post content 3
At (insert your company name) we want to make sure everyone has the opportunity to have a Merry Christmas.
That’s why we are supporting the Meli Giving Tree Appeal, an initiative of Meli, in partnership with The Sexual Assault & Family Violence Centre.
All money raised will go towards vouchers so families and individuals can buy gifts and/or enjoy a celebratory meal during the festive season.
Join us in supporting this incredible initiative, because no one in our community deserves to go without at this time of year.
Share the kindness. Donate today at meligivingtree.org.au
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