BCYF & Bethany have merged! Our two like-minded not-for-profit organisations are now Meli. Learn more

Meli Christmas Appeal Marketing Toolkit

This marketing toolkit is designed to provide you with communications materials to engage and encourage participation from your employees and other stakeholders in your community.  

As a partner, sponsor or fundraiser of the Meli Christmas Appeal, this toolkit provides you with ready-made marketing assets to use on your website and social media channels.  

The content outlined is available for you to download and customise or use as is.  

If you have any questions or require assistance, please reach out to hellomeli@meli.org.au.

Click on the images below to download to your device

Email signature image


EDM image



Website banner


Poster (A4)


Social media tiles


Social media tiles


Social media tiles



The key message for the campaign is:

Share kindness this Christmas. Give to the Meli Christmas Appeal to help all families and individuals enjoy the spirit of Christmas.


On social media, the copy should forge a connection between organisations, partners, communities and individuals.

It should encourage people to donate to the Meli Christmas Appeal where every small donation can make a difference to a family or individual.


For all social media content, the official hashtag is



When including links to the Meli Christmas Appeal, please include the URL melichristmasappeal.com.au

Social post content 1

(Sponsor/partner name) is proud to be a partner of this year’s Meli Christmas Appeal.

Nothing feels quite so good as the gift of kindness, especially at Christmas.

Meli, in partnership with The Sexual Assault & Family Violence Centre are launching this year’s Meli Christmas Appeal on Saturday 11 November – running until 9 December.

Donate or fundraise and help share kindness this year. Your donation can show someone in our community that you care. And nothing feels quite as good as the gift of kindness.

Social post content 2

The team at (insert your company name) is proud to support/partner with the Meli Christmas Appeal.

Christmas can be a difficult time for many in our community and we’re helping Meli and The Sexual Assault & Family Violence Centre this year to help raise funds for our community.

Now in its 22nd year, the Appeal has been able to brighten Christmas-time for thousands of individuals and families across the South West region.

Every dollar donated until 9 December can show someone in our community that you care and that they aren’t alone.

If you would like to get involved, donate now at melichristmasappeal.com.au

Social post content 3

At (insert your company name) we want to make sure everyone has the opportunity to have a Merry Christmas.

That’s why we are supporting the Meli Christmas Appeal, an initiative of Meli, in partnership with The Sexual Assault & Family Violence Centre.

All money raised will go towards vouchers so families and individuals can buy gifts and/or enjoy a celebratory meal during the festive season.

Join us in supporting this incredible initiative, because no one in our community deserves to go without at this time of year.

Donate at melichristmasappeal.com.au

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